Was ist das eigentlich? Cyberrisiken verständlich erklärt

Es wird viel über Cyberrisiken gesprochen. Oftmals fehlt aber das grundsätzliche Verständnis, was Cyberrisiken überhaupt sind. Ohne diese zu verstehen, lässt sich aber auch kein Versicherungsschutz gestalten.

Beinahe alle Aktivitäten des täglichen Lebens können heute über das Internet abgewickelt werden. Online-Shopping und Online-Banking sind im Alltag angekommen. Diese Entwicklung trifft längst nicht nur auf Privatleute, sondern auch auf Firmen zu. Das Schlagwort Industrie 4.0 verheißt bereits eine zunehmende Vernetzung diverser geschäftlicher Vorgänge über das Internet.

Anbieter von Cyberversicherungen für kleinere und mittelständische Unternehmen (KMU) haben Versicherungen die Erfahrung gemacht, dass trotz dieser eindeutigen Entwicklung Cyberrisiken immer noch unterschätzt werden, da sie als etwas Abstraktes wahrgenommen werden. Für KMU kann dies ein gefährlicher Trugschluss sein, da gerade hier Cyberattacken existenzbedrohende Ausmaße annehmen können. So wird noch häufig gefragt, was Cyberrisiken eigentlich sind. Diese Frage ist mehr als verständlich, denn ohne (Cyber-)Risiken bestünde auch kein Bedarf für eine (Cyber-)Versicherung.

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Exam Number : Salesforce-CDP
Exam Name : Salesforce Customer Data Platform (CDP)
Vendor Name : Salesforce
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Salesforce-CDP test Format | Salesforce-CDP Course Contents | Salesforce-CDP Course Outline | Salesforce-CDP test Syllabus | Salesforce-CDP test Objectives

Exam Specification:

- test Name: Salesforce Customer Data Platform (CDP)
- test Code: Salesforce-CDP
- test Duration: 90 minutes
- test Format: Multiple-choice and multiple-select questions

Course Outline:

1. Introduction to Salesforce Customer Data Platform (CDP)
- Understanding the role and benefits of a Customer Data Platform
- Overview of Salesforce CDP and its key features
- Exploring use cases and business scenarios for CDP implementation

2. CDP Architecture and Data Model
- Understanding the architecture and components of Salesforce CDP
- Exploring the data model and data sources in CDP
- Designing and configuring data ingestion and transformation processes

3. Data Governance and Privacy in CDP
- Implementing data governance practices in CDP
- Ensuring data privacy and compliance with regulatory requirements
- Managing consent and preferences for customer data

4. Segmentation and Audience Management
- Creating and managing customer segments in CDP
- Defining target audiences and customer personas
- Personalizing customer experiences based on segmentation

5. Customer Journey Orchestration
- Designing and automating customer journeys in CDP
- Mapping customer touchpoints and interactions
- Implementing journey analytics and optimization

6. Data Analytics and Insights
- Analyzing customer data and generating insights
- Implementing data visualization and reporting capabilities
- Utilizing machine learning and AI for data analysis

7. Integration and Data Exchange
- Integrating CDP with other Salesforce products and third-party systems
- Implementing data synchronization and data exchange processes
- Designing and configuring API integrations for data flow

8. CDP Implementation and Deployment
- Planning and executing CDP implementation projects
- Managing data migration and data quality processes
- Ensuring system scalability and performance

Exam Objectives:

1. Understand the role and benefits of a Customer Data Platform.
2. Design and configure the architecture and data model in Salesforce CDP.
3. Implement data governance and ensure data privacy in CDP.
4. Create and manage customer segments for targeted marketing efforts.
5. Design and automate customer journeys in CDP.
6. Analyze customer data and generate insights using CDP.
7. Integrate CDP with other systems and implement data exchange processes.
8. Plan and execute CDP implementation projects.

Exam Syllabus:

The test syllabus covers the following courses (but is not limited to):

- Introduction to Salesforce CDP
- CDP architecture and data model
- Data governance and privacy in CDP
- Segmentation and audience management
- Customer journey orchestration
- Data analytics and insights
- Integration and data exchange
- CDP implementation and deployment

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Four Ways to Build AI Tools Without Knowing How to Code

No result found, try new keyword!Read more here.There’s a lot of talk about how AI is going to change your life. But unless you know how to code, and are deeply aware of the latest advancements in AI tech, you likely assume you have ...

New Era Lee Kappon racing to protect SaaS applications

In the arid deserts of southern Africa, thousands of little meerkats – small mongooses beloved in the world for lending their features to the character of Timon in the animated film The Lion King – stand vigilant outside their burrows to alert their pack of any possible danger. Inspired by their dedication and their Latin name Suricata, entrepreneur Lee Kappon decided to name her cybersecurity company Suridata.

Kappon was recently featured on the No Limits: A New Era of Start-ups podcast by The Jerusalem Post and New Era Capital Partners, one of Israel’s leading venture capital firms. 

In each episode, Maayan Hoffman, deputy CEO – strategy & innovation of The Jerusalem Post, and Gideon Argov, managing partner and co-Founder of New Era, highlight promising Israeli start-ups that not only offer excellent prospects for financial success but also have the potential to make positive changes in their society and help repair the world – “unicorns with a heart.”

Lee Kappon, co-founder and CEO of Suridata (Credit: Lens Productions)

Suridata’s SaaS Security platform enables organizations to secure the use of SaaS applications. 

SaaS stands for “software as a service.” It includes all the solutions that allow users to connect to and use cloud-based apps over the Internet, such as email, calendaring, and office tools, as well as more complex systems such as products for sales management, customer relationship management (CRM), financial management, human resource management (HRM), billing, and collaboration.

“I aim to ensure that global enterprises are well aware of the straightforward path to addressing their hurdles. It’s essential for them to realize that safeguarding the utilization of SaaS applications need not be intricate, burdensome, or costly,” stated Kappon. “My goal is to convey that they provide an effective solution, while also instilling the sentiment that they are genuinely compassionate individuals.”

Gideon Argov, managing partner and Co-Founder of New Era Capital Partners (Credit: ELAD MALKA)

Suridata’s platform identifies risks of misconfigurations, third-party integrations, and users’ access. Once risks have been identified, the platform provides remediation guidelines according to best practices and security frameworks.

“When it comes to SaaS, organizations are storing their entire activities, operations, and data in someone else’s hands,” Kappon noted. “The inherent risk is the shared responsibility model. For example, data is stored in

Salesforce, Microsoft, Slack, GitHub, and many more. Frequently, companies remain unaware that these service providers ensure the security of their own infrastructure. However, every organization still bears the responsibility of safeguarding their application usage—dictating user actions, sharing practices, and active engagement within it.”For this reason, companies still need security controls to monitor these elements and ensure that the systems are properly set up.

“Here’s their approach: They deeply understand the organization and propose necessary improvements for enhancing the security of all applications,” Kappon explained. “It’s a complicated process. With hundreds of SaaS applications in use today, and their numbers continually escalating, particularly post the pandemic, the scenario is both promising and demanding. While this growth is advantageous, it simultaneously poses challenges for enterprises to ensure their security. Hence, we’ve evolved into the experts who excel at handling this impossible task.”

Kappon described the cybersecurity field as a constant race.

“New technologies mean new gaps to close and new ways that attackers can manipulate their way into an organization’s system,” she said. “Our goal is to always stay a step ahead.”

For this reason, the entrepreneur explained that Suridata’s research team is constantly working.“It is crucial to identify new threats, how they can be exploited by hackers, and how to reduce the risk to zero,” she said. “In addition, it is important to understand what is important to the business you are helping and how to prioritize. Cybersecurity is a constant race, but this is what I love about it because it is always changing and requiring us to think differently and innovatively.”  

‘It is crucial to identify new threats, how they can be exploited by hackers, and how to reduce the risk to zero’

Lee Kappon

As a cybersecurity start-up founder and CEO, Kappon admitted that she is unusual in many ways. “I have a completely different background than the vast majority of cybersecurity entrepreneurs here in Israel,” she said. “I did not serve in a cybersecurity unit in the army, and I did not work for a large cybersecurity company before establishing Suridata. However, I identified a need, I validated it, I understood the pain behind it, and I decided I wanted to solve it.”

According to Kappon, gathering a strong team of people “who are better than me in every cybersecurity aspect” has been crucial to Suridata’s success.

At the same time, the drive to constantly learn, improve, and ultimately succeed has been one of the major pillars of the entrepreneur’s life

A Haifa native, Kappon said she always loved Tel Aviv, and she has been inspired by her mother to always pursue her goals.

“I have seen my mother achieving a lot of things,” she said. “It might sound obvious to take one of your parents as a role model, but she really is. She raised four girls while also completing a PhD. Watching her, I saw how if you have a target, you can achieve it, no matter what. 

“She always told me that I could choose to become whatever I wanted to, but that then I would have to try, work hard, and be the best,” Kappon added. “This is why, even with my unusual background, I have worked hard to be as good as everyone else and to keep growing.”

Female founders are also rare in the cybersecurity field.

“I never thought too much about it, but once you start seeing how people comment about the issue all the time, you start to realize that the question exists,” she admitted.

Kappon highlighted that the secrets to succeeding in this perspective include being confident and having a very supportive partner. She and her husband, Amit, have a young son, Dan.

“I could not do it without my husband and his dedication,” she said. “In addition, you have to believe in yourself. When I hear a ‘no’ from someone, it just makes me more excited and motivated to prove them wrong. 

“I would say that if you believe in yourself, if you do the process right, have a good validation and a good understanding of what work you’re going into, just go for it,” she added. “Don’t think too much about how difficult it is going to be because there are always going to be more reasons not to do it than to do it.”

This approach is also key to navigating the market’s current troubled times.

“I have never really considered the possibility that my start-up would not succeed, and I do not consider it now,” Kappon said. “I know that many companies don’t make it, but I always think that this has nothing to do with me.”

Established in 2019, Suridata has raised over $11 million and currently employs some 32 people.

Kappon recently moved to New York to be closer to the company’s customers, most of whom are located in the US.“We are working to hire a whole go-to-market team there,” she said.

For Kappon, it is not her first time living in America. In high school, she spent a semester in Texas – an experience that she described as incredibly formative to play the role of a de facto ambassador of Israel when she is abroad, which is common for many Israeli entrepreneurs.

“I was part of my school’s Young Ambassadors Program. There were eleven of us, and each was sent to a different state with the goal of explaining to people about Israel and its reality,” she recalled. “I lived for four months in Houston, Texas, hosted by a local Jewish family. I cannot recount how many times I was asked by people if they moved around riding camels. After that experience, everything else is easy.”

According to the entrepreneur, when people ask questions, especially tough questions, it is critical to remain calm.“It is important to take a deep breath before answering a tough question,” she said. “However, I think that in the tech industry, things are a little different than in other situation. People understand the power of technology in Israel and are aware of Israel’s good reputation. Therefore, they look at us as experts, and they are more open to listening and having a conversation.” 

The article was written in cooperation with New Era Capital Partners.

Ex-Zillow CEO Spencer Rascoff joins former colleagues to launch personal assistant AI startup

No result found, try new keyword!Spencer Rascoff, Anna Rodriguez, and Tony Small spent years figuring out how to help small businesses convert leads into transactions when they worked together at Zillow Group. Now they’re teaming… Re ...

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Warum sind Cyberrisiken so schwer greifbar?

Als mehr oder weniger neuartiges Phänomen stellen Cyberrisiken Unternehmen und Versicherer vor besondere Herausforderungen. Nicht nur die neuen Schadenszenarien sind abstrakter oder noch nicht bekannt. Häufig sind immaterielle Werte durch Cyberrisiken in Gefahr. Diese wertvollen Vermögensgegenstände sind schwer bewertbar.

Obwohl die Gefahr durchaus wahrgenommen wird, unterschätzen viele Firmen ihr eigenes Risiko. Dies liegt unter anderem auch an den Veröffentlichungen zu Cyberrisiken. In der Presse finden sich unzählige Berichte von Cyberattacken auf namhafte und große Unternehmen. Den Weg in die Presse finden eben nur die spektakulären Fälle. Die dort genannten Schadenszenarien werden dann für das eigene Unternehmen als unrealistisch eingestuft. Die für die KMU nicht minder gefährlichen Cyber­attacken werden nur selten publiziert.

Aufgrund der fehlenden öffentlichen Meldungen von Sicherheitsvorfällen an Sicherheitsbehörden und wegen der fehlenden Presseberichte fällt es schwer, Fakten und Zahlen zur Risikolage zu erheben. Aber ohne diese Grundlage fällt es schwer, in entsprechende Sicherheitsmaßnahmen zu investieren.

Erklärungsleitfaden anhand eines Ursache-Wirkungs-Modells

Häufig nähert man sich dem Thema Cyberrisiko anlass- oder eventbezogen, also wenn sich neue Schaden­szenarien wie die weltweite WannaCry-Attacke entwickeln. Häufig wird auch akteursgebunden beleuchtet, wer Angreifer oder Opfer sein kann. Dadurch begrenzt man sich bei dem Thema häufig zu sehr nur auf die Cyberkriminalität. Um dem Thema Cyberrisiko jedoch gerecht zu werden, müssen auch weitere Ursachen hinzugezogen werden.

Mit einer Kategorisierung kann das Thema ganzheitlich und nachvollziehbar strukturiert werden. Ebenso hilft eine solche Kategorisierung dabei, eine Abgrenzung vorzunehmen, für welche Gefahren Versicherungsschutz über eine etwaige Cyberversicherung besteht und für welche nicht.

Die Ursachen sind dabei die Risiken, während finanzielle bzw. nicht finanzielle Verluste die Wirkungen sind. Cyberrisiken werden demnach in zwei Hauptursachen eingeteilt. Auf der einen Seite sind die nicht kriminellen Ursachen und auf der anderen Seite die kriminellen Ursachen zu nennen. Beide Ursachen können dabei in drei Untergruppen unterteilt werden.

Nicht kriminelle Ursachen

Höhere Gewalt

Häufig hat man bei dem Thema Cyberrisiko nur die kriminellen Ursachen vor Augen. Aber auch höhere Gewalt kann zu einem empfindlichen Datenverlust führen oder zumindest die Verfügbarkeit von Daten einschränken, indem Rechenzentren durch Naturkatastrophen wie beispielsweise Überschwemmungen oder Erdbeben zerstört werden. Ebenso sind Stromausfälle denkbar.

Menschliches Versagen/Fehlverhalten

Als Cyberrisiken sind auch unbeabsichtigtes und menschliches Fehlverhalten denkbar. Hierunter könnte das versehentliche Veröffentlichen von sensiblen Informationen fallen. Möglich sind eine falsche Adressierung, Wahl einer falschen Faxnummer oder das Hochladen sensibler Daten auf einen öffentlichen Bereich der Homepage.

Technisches Versagen

Auch Hardwaredefekte können zu einem herben Datenverlust führen. Neben einem Überhitzen von Rechnern sind Kurzschlüsse in Systemtechnik oder sogenannte Headcrashes von Festplatten denkbare Szenarien.

Kriminelle Ursachen


Hackerangriffe oder Cyberattacken sind in der Regel die Szenarien, die die Presse dominieren. Häufig wird von spektakulären Datendiebstählen auf große Firmen oder von weltweiten Angriffen mit sogenannten Kryptotrojanern berichtet. Opfer kann am Ende aber jeder werden. Ziele, Methoden und auch das Interesse sind vielfältig. Neben dem finanziellen Interesse können Hackerangriffe auch zur Spionage oder Sabotage eingesetzt werden. Mögliche Hackermethoden sind unter anderem: Social Engineering, Trojaner, DoS-Attacken oder Viren.

Physischer Angriff

Die Zielsetzung eines physischen Angriffs ist ähnlich dem eines Hacker­angriffs. Dabei wird nicht auf die Tools eines Hackerangriffs zurückgegriffen, sondern durch das physische Eindringen in Unternehmensgebäude das Ziel erreicht. Häufig sind es Mitarbeiter, die vertrauliche Informationen stehlen, da sie bereits den notwendigen Zugang zu den Daten besitzen.


Obwohl die Erpressung aufgrund der eingesetzten Methoden auch als Hacker­angriff gewertet werden könnte, ergibt eine Differenzierung Sinn. Erpressungsfälle durch Kryptotrojaner sind eines der häufigsten Schadenszenarien für kleinere und mittelständische Unternehmen. Außerdem sind auch Erpressungsfälle denkbar, bei denen sensible Daten gestohlen wurden und ein Lösegeld gefordert wird, damit sie nicht veröffentlicht oder weiterverkauft werden.

Ihre Cyberversicherung sollte zumindet folgende Schäden abdecken:


  • Soforthilfe und Forensik-Kosten (Kosten der Ursachenermittlung, Benachrichtigungskosten und Callcenter-Leistung)
  • Krisenkommunikation / PR-Maßnahmen
  • Systemverbesserungen nach einer Cyber-Attacke
  • Aufwendungen vor Eintritt des Versicherungsfalls

Cyber-Drittschäden (Haftpflicht):

  • Befriedigung oder Abwehr von Ansprüchen Dritter
  • Rechtswidrige elektronische Kommunikation
  • Ansprüche der E-Payment-Serviceprovider
  • Vertragsstrafe wegen der Verletzung von Geheimhaltungspflichten und Datenschutzvereinbarungen
  • Vertragliche Schadenersatzansprüche
  • Vertragliche Haftpflicht bei Datenverarbeitung durch Dritte
  • Rechtsverteidigungskosten


  • Betriebsunterbrechung
  • Betriebsunterbrechung durch Ausfall von Dienstleister (optional)
  • Mehrkosten
  • Wiederherstellung von Daten (auch Entfernen der Schadsoftware)
  • Cyber-Diebstahl: elektronischer Zahlungsverkehr, fehlerhafter Versand von Waren, Telefon-Mehrkosten/erhöhte Nutzungsentgelte
  • Cyber-Erpressung
  • Entschädigung mit Strafcharakter/Bußgeld
  • Ersatz-IT-Hardware
  • Cyber-Betrug