Was ist das eigentlich? Cyberrisiken verständlich erklärt

Es wird viel über Cyberrisiken gesprochen. Oftmals fehlt aber das grundsätzliche Verständnis, was Cyberrisiken überhaupt sind. Ohne diese zu verstehen, lässt sich aber auch kein Versicherungsschutz gestalten.

Beinahe alle Aktivitäten des täglichen Lebens können heute über das Internet abgewickelt werden. Online-Shopping und Online-Banking sind im Alltag angekommen. Diese Entwicklung trifft längst nicht nur auf Privatleute, sondern auch auf Firmen zu. Das Schlagwort Industrie 4.0 verheißt bereits eine zunehmende Vernetzung diverser geschäftlicher Vorgänge über das Internet.

Anbieter von Cyberversicherungen für kleinere und mittelständische Unternehmen (KMU) haben Versicherungen die Erfahrung gemacht, dass trotz dieser eindeutigen Entwicklung Cyberrisiken immer noch unterschätzt werden, da sie als etwas Abstraktes wahrgenommen werden. Für KMU kann dies ein gefährlicher Trugschluss sein, da gerade hier Cyberattacken existenzbedrohende Ausmaße annehmen können. So wird noch häufig gefragt, was Cyberrisiken eigentlich sind. Diese Frage ist mehr als verständlich, denn ohne (Cyber-)Risiken bestünde auch kein Bedarf für eine (Cyber-)Versicherung.

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Exam Number : Salesforce-Certified-Community-Cloud-Consultant
Exam Name : Certified Community Cloud Consultant
Vendor Name : Salesforce
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Salesforce-Certified-Community-Cloud-Consultant test Format | Salesforce-Certified-Community-Cloud-Consultant Course Contents | Salesforce-Certified-Community-Cloud-Consultant Course Outline | Salesforce-Certified-Community-Cloud-Consultant test Syllabus | Salesforce-Certified-Community-Cloud-Consultant test Objectives


The Salesforce Community Cloud Consultant test measures a candidates knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Community Cloud application and demonstrate knowledge and expertise in each of the areas below.



Implementation: 22%

Given a scenario including Community member Persona information, recommend the appropriate license type to meet the requirement.
Evaluate the infrastructure of a Community.

Describe capabilities of different deployment types.

Determine the mobility requirements for a Community.

Evaluate integration strategies for a given use case.

Outline the considerations required for a successful Community rollout.

Given a scenario, determine which limits will influence a Community (for example, Community user limits).
Explain how to set up a custom domain for a Community.

Sharing and Security: 20%

Determine security requirements given a scenario that includes collaboration, business process, and/or document requirements.

Determine the appropriate security model for a given use case (for example, Sharing & Users, Person Accounts, Profiles, Objects).

Determine the steps to build a public Community.

Given a scenario, determine the steps to provision Community users.

Community Setup: 18%

Determine steps to configure and set up topics, and map to associated knowledge articles.

Identify the Community user login requirements.

Determine how to set up email for Community users.

Explain the multilingual capabilities in Communities.

Identify when to integrate Salesforce products into a Community.

Experience Builder: 12%

Determine how to customize a Community to match a companys branding using Experience Builder.

Determine how to customize navigation for given requirements in a template-based Community.

Determine the steps to create and configure Lightning pages.

Explain how to configure template components for given requirements.

Determine the steps to install and set up Lightning components.

Determine how to optimize Community performance.

Community Management: 11%

Identify how to grant users access to the Community.

Determine the steps to set up Community dashboards and insights.

Explain Community moderation features.

Given a scenario, determine the steps to create recommendations in a Community.

Given a scenario, determine the steps to set up reputation levels in a Community.

Content: 9%

Explain the capabilities of CMS Connect.

Identify the methods to personalize content for users.

Explain the capabilities of Chatter questions and Chatter groups.

Describe the capabilities of Communities Search.

Describe the process for translating a Community.

Templates and Use Cases: 8%

Explain the capabilities and use of Lightning templates and Lightning Bolt.



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Salesforce Cloud information search

 

Salesforce’s Einstein Copilot AI Will Soon Analyze Unstructured Data

Salesforce announced expanded capabilities of its generative AI assistant Einstein Copilot, enhanced integrations with Apple offerings and more today at the Salesforce World Tour New York 2023 event. The addition of the Data Cloud Vector Database to the Salesforce Data Cloud will allow both the Salesforce Data Cloud and Einstein Copilot to handle unstructured data.

Salesforce announced several other enhancements to its business software, particularly within Data Cloud for Advertisers. These products could be useful for a wide variety of teams, including IT, sales, customer service, marketing and commerce.

Jump to:

AI enhancements to Salesforce Data Cloud Einstein Copilot

A major enhancement to Salesforce Data Cloud is Data Cloud Vector Database, coming in a pilot program in February 2024. Data Cloud Vector Database is integrated vector database support that allows for the use of a wide variety of data types. Unstructured data — e.g., PDFs, email, audio and social media content — will be combined with structured data — e.g., purchase history, customer support cases and product inventory.

More must-read AI coverage

Einstein Copilot, Salesforce’s generative AI assistant, will be able to use unstructured data to respond to questions or perform analysis; it will access this data through Salesforce Data Cloud. Einstein Copilot will be generally available in February 2024.

“This transforms every piece of data — from emails to social media posts to audio — into actionable insights using AI, CRM, automation, AI, Einstein Copilot, and analytics,” said Rahul Auradkar, executive vice president and general manager of Unified Data Services and Einstein at Salesforce, in a press release.

Possible use cases of Einstein Copilot include:

  • Customer service: Einstein Copilot’s unstructured data will be able to be used for customer service. The example Salesforce gave is of a chatbot pulling answers from articles for a customer visiting a self-service page.
  • IT teams: Einstein Copilot can be used to help IT teams uncover problems in unstructured content produced in machine operations, such as logs, sensor readings or image and audio records.
  • Sales reps: Einstein Copilot can help sales reps get more information about a potential client company before meeting with that company’s representatives.
  • Einstein Copilot Search

    Another enhancement for Salesforce Data Cloud will be Einstein Copilot Search, which will be in pilot in February 2024. Einstein Copilot Search draws from data across Data Cloud to provide smart suggestions for searches. It will be useful for problem-solving tasks performed by sales, customer service, marketing, commerce and IT teams. For example, Einstein Copilot search will be able to link a customer’s emails and phone calls to their formal support ticket history to assist a customer service representative.

    Expanded Salesforce and Apple partnership

    Apple Messaging, Apple Pay and augmented reality will be accessible directly in certain Salesforce products. Salesforce and Apple have had a strategic partnership since 2018.

    Specifically, Apple Messages for Business in Service Cloud, generally available today with Salesforce’s Service Cloud Digital Engagement, will let businesses set up live chat experiences with customers for customer service, product recommendations, tracking shipments or setting up appointments. Customers can pay for services and products with Apple Pay within the Messenger app.

    Augmented reality with Apple’s ARKit will be available within the Salesforce Field Service mobile app in the summer of 2024. With it, field technicians can capture 3D renderings of real locations to make planning and installations easier.

    The Salesforce Field Service iOS widget will be available for iPhones in the summer of 2024. It provides a quick view of key account information in Salesforce Field Service.

    AWS partnership and more Salesforce news

    At Salesforce World Tour New York 2023, Salesforce’s AWS partnership was highlighted and other news was announced.

    Details about Salesforce’s partnership with AWS

    Salesforce reiterated the company’s partnership with AWS announced in November 2023, in which Salesforce expanded its use of AWS in multiple ways:

  • Salesforce began offering products on AWS Marketplace.
  • Some Einstein Studio Copilot capabilities will be able to be integrated with Amazon SageMaker and Amazon Bedrock.
  • Amazon Connect Chat came to Salesforce’s Service Cloud Digital Engagement.
  • Amazon Connect forecasting was added to Salesforce Service Cloud Omnichannel.
  • Salesforce’s app builder Heroku will receive powerful new capabilities from AWS services that allow it to become a factory for generative AI-first apps.
  • News about Trailblazer Career Marketplace, Unlimited Edition+, Data Cloud for Advertisers

    Salesforce opened a new jobs site for careers within the Salesforce ecosystem called Trailblazer Career Marketplace, which is open today to Salesforce partners.

    Salesforce announced Unlimited Edition+, a package of Salesforce technologies for companies interested in getting into generative AI, data and CRM. UE+ is now in general availability.

    New integrations are coming to Data Cloud for Advertisers. Data Cloud for Advertisers will be able to connect to Google Display & Video 360 for personalized ads across channels. Data Cloud for Advertisers will be able to connect to LinkedIn, letting advertisers target specific groups of professionals using Marketing Cloud, Sales Cloud and Service Cloud product usage data from their own apps and LinkedIn.

    Note: TechRepublic is covering the Salesforce World Tour New York 2023 event virtually.


    Salesforce Data Cloud updates aim to ease data analysis, AI app development

    Salesforce adds Einstein Copilot Search, vector database to its Data Cloud, to help enterprises take advantage of unstructured data for analysis, and build AI-based applications.

    Salesforce is updating its Data Cloud with vector database and Einstein Copilot Search capabilities in an effort to help enterprises use unstructured data for analysis.

    The customer relationship management (CRM) software provider’s Data Cloud, which is a part of the company’s Einstein 1 platform, is targeted at helping enterprises consolidate and align customer data.

    The Einstein 1 platform, in turn, is a data engine with a low code and no code interface that is designed to let  enterprises  connect data to build AI-based applications.

    As part of the updates, Salesforce has integrated vector database support via the Data Cloud Vector Database feature, which makes it easier for the Data Cloud to handle diverse data types.

    “This database allows Salesforce customers to combine structured and unstructured data, creating a more comprehensive customer profile,” the company said in a press release, adding that once the unstructured data is added to the Data Cloud, it is automatically converted into a usable format across the Einstein 1 platform.

    This, according to the company, makes the unstructured data available for analysis and utilization across various workflows within Salesforce applications including  Flow, Apex, and Tableau.

    Salesforce has also added an AI search capability to Einstein Copilot, which will allow the generative AI-based assistant to interpret and respond to complex queries from enterprise users by tapping into diverse data sources, including unstructured data.

    “Copilot Search will provide precise, contextually relevant responses in a user’s workflow and bolster trust with source citations from the Einstein Trust Layer,” the company said.

    The Einstein Trust Layer is based on a large language model (LLM) built into the platform to ensure data security and privacy.

    In order to take advantage of unstructured data via Einstein Copilot Search, enterprises would have to create a new data pipeline that can be ingested by the Data Cloud and stored as unstructured data model objects.

    These data model objects have to be transformed into data fit for use in AI applications by converting the data into embeddings, which are numeric representations of data optimized for use in AI algorithms, the company said, adding that these embeddings are then indexed for use in search across the Einstein 1 platform alongside any other existing structured data.

    The Einstein Copilot Search capability can also be paired with retrieval augmented generation (RAG) tools — which Salesforce supplies — in order to enable Einstein Copilot to answer customer questions. Answers comes with semantically relevant information, citing the knowledge sources used to craft the answers, the company said.


    With AI upgrade, Salesforce's Einstein Copilot will handle unstructured data

    Salesforce

    With the term "copilot" gaining popularity in the generative AI space, it may soon achieve the same ubiquity as terms like ChatGPT and AI chatbot. And now Salesforce is giving its own copilot a leg up in this competitive arena.

    At the Salesforce World Tour New York 2023 event last week, Salesforce unveiled an upgrade for its Einstein Copilot, a conversational AI assistant to be integrated into all Salesforce applications. Einstein Copilot was first announced in September and is launching in February 2024. 

    Also: How to Excellerate your privacy on Google Bard with this one simple setting

    With this upgrade, Einstein Copilot will be able to retrieve information from unstructured data, which refers to data not formatted as an organized data entry, including materials such as PDFs and emails. This feature should prove popular with Salesforce customers -- including sales, customer service, marketing, commerce, and IT professionals -- who can benefit from optimizing everyday business operations -- email, for example -- that are often not neatly organized into datasets.

    Salesforce also unveiled Einstein Copilot Search, which will be found in Einstein Copilot and have "enhanced AI search capabilities" to answer complex prompts and provide smart suggestions by tapping into real-time unstructured and structured business data.

    Einstein Copilot and Copilot Search will be capable of accessing unstructured data by leveraging Salesforce's Data Cloud Vector Database that unifies all business data, including unstructured data, such as transcripts and documents, and structured data, such as product inventory or purchase history. 

    Also: Is prompt engineer displacing data scientist as the 'sexiest job of the 21st century'?

    Another benefit of the Data Cloud Vector is that it will circumvent the need to fine-tune large language models (LLMs), thereby saving businesses time and money and giving LLMs access to information that used to be unattainable due to training data limitations, according to Salesforce. 

    "The Data Cloud Vector Database relieves the challenge of costly and complex processes to harness the value of unstructured data," said Rahul Auradkar, Salesforce EVP and GM of Data Cloud and Einstein. "Now, their customers can reason over the full spectrum of their enterprise data to power their business applications more effectively. "

    Salesforce's Data Cloud Vector Database and Einstein Copilot Search will be in pilot in February 2024, while Einstein Copilot will be generally available at that date. 

    Also: Generative AI filled us with wonder in 2023 - but all magic comes with a price

    Although Salesforce's Copilot has not been released yet, Microsoft has many different Copilots for different enterprise needs that supply users a good idea of how Salesforce's will function.


     


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    Warum sind Cyberrisiken so schwer greifbar?

    Als mehr oder weniger neuartiges Phänomen stellen Cyberrisiken Unternehmen und Versicherer vor besondere Herausforderungen. Nicht nur die neuen Schadenszenarien sind abstrakter oder noch nicht bekannt. Häufig sind immaterielle Werte durch Cyberrisiken in Gefahr. Diese wertvollen Vermögensgegenstände sind schwer bewertbar.

    Obwohl die Gefahr durchaus wahrgenommen wird, unterschätzen viele Firmen ihr eigenes Risiko. Dies liegt unter anderem auch an den Veröffentlichungen zu Cyberrisiken. In der Presse finden sich unzählige Berichte von Cyberattacken auf namhafte und große Unternehmen. Den Weg in die Presse finden eben nur die spektakulären Fälle. Die dort genannten Schadenszenarien werden dann für das eigene Unternehmen als unrealistisch eingestuft. Die für die KMU nicht minder gefährlichen Cyber­attacken werden nur selten publiziert.

    Aufgrund der fehlenden öffentlichen Meldungen von Sicherheitsvorfällen an Sicherheitsbehörden und wegen der fehlenden Presseberichte fällt es schwer, Fakten und Zahlen zur Risikolage zu erheben. Aber ohne diese Grundlage fällt es schwer, in entsprechende Sicherheitsmaßnahmen zu investieren.

    Erklärungsleitfaden anhand eines Ursache-Wirkungs-Modells

    Häufig nähert man sich dem Thema Cyberrisiko anlass- oder eventbezogen, also wenn sich neue Schaden­szenarien wie die weltweite WannaCry-Attacke entwickeln. Häufig wird auch akteursgebunden beleuchtet, wer Angreifer oder Opfer sein kann. Dadurch begrenzt man sich bei dem Thema häufig zu sehr nur auf die Cyberkriminalität. Um dem Thema Cyberrisiko jedoch gerecht zu werden, müssen auch weitere Ursachen hinzugezogen werden.

    Mit einer Kategorisierung kann das Thema ganzheitlich und nachvollziehbar strukturiert werden. Ebenso hilft eine solche Kategorisierung dabei, eine Abgrenzung vorzunehmen, für welche Gefahren Versicherungsschutz über eine etwaige Cyberversicherung besteht und für welche nicht.

    Die Ursachen sind dabei die Risiken, während finanzielle bzw. nicht finanzielle Verluste die Wirkungen sind. Cyberrisiken werden demnach in zwei Hauptursachen eingeteilt. Auf der einen Seite sind die nicht kriminellen Ursachen und auf der anderen Seite die kriminellen Ursachen zu nennen. Beide Ursachen können dabei in drei Untergruppen unterteilt werden.

    Nicht kriminelle Ursachen

    Höhere Gewalt

    Häufig hat man bei dem Thema Cyberrisiko nur die kriminellen Ursachen vor Augen. Aber auch höhere Gewalt kann zu einem empfindlichen Datenverlust führen oder zumindest die Verfügbarkeit von Daten einschränken, indem Rechenzentren durch Naturkatastrophen wie beispielsweise Überschwemmungen oder Erdbeben zerstört werden. Ebenso sind Stromausfälle denkbar.

    Menschliches Versagen/Fehlverhalten

    Als Cyberrisiken sind auch unbeabsichtigtes und menschliches Fehlverhalten denkbar. Hierunter könnte das versehentliche Veröffentlichen von sensiblen Informationen fallen. Möglich sind eine falsche Adressierung, Wahl einer falschen Faxnummer oder das Hochladen sensibler Daten auf einen öffentlichen Bereich der Homepage.

    Technisches Versagen

    Auch Hardwaredefekte können zu einem herben Datenverlust führen. Neben einem Überhitzen von Rechnern sind Kurzschlüsse in Systemtechnik oder sogenannte Headcrashes von Festplatten denkbare Szenarien.

    Kriminelle Ursachen

    Hackerangriffe

    Hackerangriffe oder Cyberattacken sind in der Regel die Szenarien, die die Presse dominieren. Häufig wird von spektakulären Datendiebstählen auf große Firmen oder von weltweiten Angriffen mit sogenannten Kryptotrojanern berichtet. Opfer kann am Ende aber jeder werden. Ziele, Methoden und auch das Interesse sind vielfältig. Neben dem finanziellen Interesse können Hackerangriffe auch zur Spionage oder Sabotage eingesetzt werden. Mögliche Hackermethoden sind unter anderem: Social Engineering, Trojaner, DoS-Attacken oder Viren.

    Physischer Angriff

    Die Zielsetzung eines physischen Angriffs ist ähnlich dem eines Hacker­angriffs. Dabei wird nicht auf die Tools eines Hackerangriffs zurückgegriffen, sondern durch das physische Eindringen in Unternehmensgebäude das Ziel erreicht. Häufig sind es Mitarbeiter, die vertrauliche Informationen stehlen, da sie bereits den notwendigen Zugang zu den Daten besitzen.

    Erpressung

    Obwohl die Erpressung aufgrund der eingesetzten Methoden auch als Hacker­angriff gewertet werden könnte, ergibt eine Differenzierung Sinn. Erpressungsfälle durch Kryptotrojaner sind eines der häufigsten Schadenszenarien für kleinere und mittelständische Unternehmen. Außerdem sind auch Erpressungsfälle denkbar, bei denen sensible Daten gestohlen wurden und ein Lösegeld gefordert wird, damit sie nicht veröffentlicht oder weiterverkauft werden.

    Ihre Cyberversicherung sollte zumindet folgende Schäden abdecken:

    Cyber-Kosten:

    • Soforthilfe und Forensik-Kosten (Kosten der Ursachenermittlung, Benachrichtigungskosten und Callcenter-Leistung)
    • Krisenkommunikation / PR-Maßnahmen
    • Systemverbesserungen nach einer Cyber-Attacke
    • Aufwendungen vor Eintritt des Versicherungsfalls

    Cyber-Drittschäden (Haftpflicht):

    • Befriedigung oder Abwehr von Ansprüchen Dritter
    • Rechtswidrige elektronische Kommunikation
    • Ansprüche der E-Payment-Serviceprovider
    • Vertragsstrafe wegen der Verletzung von Geheimhaltungspflichten und Datenschutzvereinbarungen
    • Vertragliche Schadenersatzansprüche
    • Vertragliche Haftpflicht bei Datenverarbeitung durch Dritte
    • Rechtsverteidigungskosten

    Cyber-Eigenschäden:

    • Betriebsunterbrechung
    • Betriebsunterbrechung durch Ausfall von Dienstleister (optional)
    • Mehrkosten
    • Wiederherstellung von Daten (auch Entfernen der Schadsoftware)
    • Cyber-Diebstahl: elektronischer Zahlungsverkehr, fehlerhafter Versand von Waren, Telefon-Mehrkosten/erhöhte Nutzungsentgelte
    • Cyber-Erpressung
    • Entschädigung mit Strafcharakter/Bußgeld
    • Ersatz-IT-Hardware
    • Cyber-Betrug