Was ist das eigentlich? Cyberrisiken verständlich erklärt

Es wird viel über Cyberrisiken gesprochen. Oftmals fehlt aber das grundsätzliche Verständnis, was Cyberrisiken überhaupt sind. Ohne diese zu verstehen, lässt sich aber auch kein Versicherungsschutz gestalten.

Beinahe alle Aktivitäten des täglichen Lebens können heute über das Internet abgewickelt werden. Online-Shopping und Online-Banking sind im Alltag angekommen. Diese Entwicklung trifft längst nicht nur auf Privatleute, sondern auch auf Firmen zu. Das Schlagwort Industrie 4.0 verheißt bereits eine zunehmende Vernetzung diverser geschäftlicher Vorgänge über das Internet.

Anbieter von Cyberversicherungen für kleinere und mittelständische Unternehmen (KMU) haben Versicherungen die Erfahrung gemacht, dass trotz dieser eindeutigen Entwicklung Cyberrisiken immer noch unterschätzt werden, da sie als etwas Abstraktes wahrgenommen werden. Für KMU kann dies ein gefährlicher Trugschluss sein, da gerade hier Cyberattacken existenzbedrohende Ausmaße annehmen können. So wird noch häufig gefragt, was Cyberrisiken eigentlich sind. Diese Frage ist mehr als verständlich, denn ohne (Cyber-)Risiken bestünde auch kein Bedarf für eine (Cyber-)Versicherung.

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Exam Number : Salesforce-Consumer-Goods-Cloud
Exam Name : Salesforce Certified Consumer Goods Cloud Accredited Professional
Vendor Name : Salesforce
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Salesforce-Consumer-Goods-Cloud test Format | Salesforce-Consumer-Goods-Cloud Course Contents | Salesforce-Consumer-Goods-Cloud Course Outline | Salesforce-Consumer-Goods-Cloud test Syllabus | Salesforce-Consumer-Goods-Cloud test Objectives


Exam Specification: Salesforce Certified Consumer Goods Cloud Accredited Professional

Exam Name: Salesforce Certified Consumer Goods Cloud Accredited Professional
Exam Code: Not specified
Exam Duration: Not specified
Passing Score: Not specified
Exam Format: Multiple-choice, multiple-answer

Course Outline:

1. Introduction to Consumer Goods Cloud
- Understanding the role of the Consumer Goods Cloud Accredited Professional
- Overview of the Consumer Goods Cloud solution and its capabilities
- Exploring the unique requirements and challenges in the consumer goods industry

2. Consumer Goods Cloud Implementation and Configuration
- Understanding the implementation process of Consumer Goods Cloud
- Configuring Consumer Goods Cloud objects, fields, and relationships
- Setting up data models to support consumer goods management

3. Account and Contact Management
- Configuring account and contact management processes
- Setting up customer hierarchies and relationships
- Implementing account segmentation and targeting strategies

4. Order and Inventory Management
- Designing order management processes and workflows
- Managing product catalog and pricing information
- Implementing inventory tracking and fulfillment processes

5. Retail Execution and Visit Planning
- Configuring retail execution processes for field sales teams
- Setting up visit planning and route optimization
- Enabling real-time collaboration and communication with retail partners

6. Trade Promotion Management
- Implementing trade promotion planning and budgeting processes
- Configuring trade promotion programs and discounts
- Monitoring and analyzing trade promotion effectiveness

7. Analytics and Reporting
- Designing and creating custom reports and dashboards
- Analyzing sales, inventory, and trade promotion data
- Providing actionable insights for sales and marketing teams

8. Integration and Data Management
- Integrating Consumer Goods Cloud with other systems and data sources
- Managing data migration and data integration processes
- Ensuring data security and privacy compliance

Exam Objectives:

1. Understand the role and responsibilities of a Salesforce Consumer Goods Cloud Accredited Professional.
2. Configure and customize Consumer Goods Cloud to meet specific consumer goods industry requirements.
3. Manage account and contact information effectively.
4. Implement order and inventory management processes.
5. Set up and manage retail execution and visit planning processes.
6. Manage trade promotion planning and execution.
7. Design and create reports and analytics to track sales and performance.
8. Integrate Consumer Goods Cloud with external systems and manage data migration.

Exam Syllabus:

Section 1: Introduction to Consumer Goods Cloud (10%)
- Role and responsibilities of a Salesforce Consumer Goods Cloud Accredited Professional
- Overview of Consumer Goods Cloud and its capabilities
- Understanding the unique requirements and challenges in the consumer goods industry

Section 2: Consumer Goods Cloud Implementation and Configuration (15%)
- Implementation process for Consumer Goods Cloud
- Configuration of Consumer Goods Cloud objects, fields, and relationships
- Data modeling for consumer goods management

Section 3: Account and Contact Management (15%)
- Configuration of account and contact management processes
- Customer hierarchies and relationship management
- Account segmentation and targeting strategies

Section 4: Order and Inventory Management (15%)
- Designing order management processes and workflows
- Product catalog and pricing management
- Inventory tracking and fulfillment processes

Section 5: Retail Execution and Visit Planning (15%)
- Configuration of retail execution processes for field sales teams
- Visit planning and route optimization
- Real-time collaboration and communication with retail partners

Section 6: Trade Promotion Management (15%)
- Trade promotion planning and budgeting processes
- Configuration of trade promotion programs and discounts
- Monitoring and analyzing trade promotion effectiveness

Section 7: Analytics and Reporting (10%)
- Designing and creating custom reports and dashboards
- Analysis of

sales, inventory, and trade promotion data
- Providing actionable insights for sales and marketing teams

Section 8: Integration and Data Management (15%)
- Integration of Consumer Goods Cloud with other systems and data sources
- Data migration and data integration processes
- Data security and privacy compliance



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Warum sind Cyberrisiken so schwer greifbar?

Als mehr oder weniger neuartiges Phänomen stellen Cyberrisiken Unternehmen und Versicherer vor besondere Herausforderungen. Nicht nur die neuen Schadenszenarien sind abstrakter oder noch nicht bekannt. Häufig sind immaterielle Werte durch Cyberrisiken in Gefahr. Diese wertvollen Vermögensgegenstände sind schwer bewertbar.

Obwohl die Gefahr durchaus wahrgenommen wird, unterschätzen viele Firmen ihr eigenes Risiko. Dies liegt unter anderem auch an den Veröffentlichungen zu Cyberrisiken. In der Presse finden sich unzählige Berichte von Cyberattacken auf namhafte und große Unternehmen. Den Weg in die Presse finden eben nur die spektakulären Fälle. Die dort genannten Schadenszenarien werden dann für das eigene Unternehmen als unrealistisch eingestuft. Die für die KMU nicht minder gefährlichen Cyber­attacken werden nur selten publiziert.

Aufgrund der fehlenden öffentlichen Meldungen von Sicherheitsvorfällen an Sicherheitsbehörden und wegen der fehlenden Presseberichte fällt es schwer, Fakten und Zahlen zur Risikolage zu erheben. Aber ohne diese Grundlage fällt es schwer, in entsprechende Sicherheitsmaßnahmen zu investieren.

Erklärungsleitfaden anhand eines Ursache-Wirkungs-Modells

Häufig nähert man sich dem Thema Cyberrisiko anlass- oder eventbezogen, also wenn sich neue Schaden­szenarien wie die weltweite WannaCry-Attacke entwickeln. Häufig wird auch akteursgebunden beleuchtet, wer Angreifer oder Opfer sein kann. Dadurch begrenzt man sich bei dem Thema häufig zu sehr nur auf die Cyberkriminalität. Um dem Thema Cyberrisiko jedoch gerecht zu werden, müssen auch weitere Ursachen hinzugezogen werden.

Mit einer Kategorisierung kann das Thema ganzheitlich und nachvollziehbar strukturiert werden. Ebenso hilft eine solche Kategorisierung dabei, eine Abgrenzung vorzunehmen, für welche Gefahren Versicherungsschutz über eine etwaige Cyberversicherung besteht und für welche nicht.

Die Ursachen sind dabei die Risiken, während finanzielle bzw. nicht finanzielle Verluste die Wirkungen sind. Cyberrisiken werden demnach in zwei Hauptursachen eingeteilt. Auf der einen Seite sind die nicht kriminellen Ursachen und auf der anderen Seite die kriminellen Ursachen zu nennen. Beide Ursachen können dabei in drei Untergruppen unterteilt werden.

Nicht kriminelle Ursachen

Höhere Gewalt

Häufig hat man bei dem Thema Cyberrisiko nur die kriminellen Ursachen vor Augen. Aber auch höhere Gewalt kann zu einem empfindlichen Datenverlust führen oder zumindest die Verfügbarkeit von Daten einschränken, indem Rechenzentren durch Naturkatastrophen wie beispielsweise Überschwemmungen oder Erdbeben zerstört werden. Ebenso sind Stromausfälle denkbar.

Menschliches Versagen/Fehlverhalten

Als Cyberrisiken sind auch unbeabsichtigtes und menschliches Fehlverhalten denkbar. Hierunter könnte das versehentliche Veröffentlichen von sensiblen Informationen fallen. Möglich sind eine falsche Adressierung, Wahl einer falschen Faxnummer oder das Hochladen sensibler Daten auf einen öffentlichen Bereich der Homepage.

Technisches Versagen

Auch Hardwaredefekte können zu einem herben Datenverlust führen. Neben einem Überhitzen von Rechnern sind Kurzschlüsse in Systemtechnik oder sogenannte Headcrashes von Festplatten denkbare Szenarien.

Kriminelle Ursachen

Hackerangriffe

Hackerangriffe oder Cyberattacken sind in der Regel die Szenarien, die die Presse dominieren. Häufig wird von spektakulären Datendiebstählen auf große Firmen oder von weltweiten Angriffen mit sogenannten Kryptotrojanern berichtet. Opfer kann am Ende aber jeder werden. Ziele, Methoden und auch das Interesse sind vielfältig. Neben dem finanziellen Interesse können Hackerangriffe auch zur Spionage oder Sabotage eingesetzt werden. Mögliche Hackermethoden sind unter anderem: Social Engineering, Trojaner, DoS-Attacken oder Viren.

Physischer Angriff

Die Zielsetzung eines physischen Angriffs ist ähnlich dem eines Hacker­angriffs. Dabei wird nicht auf die Tools eines Hackerangriffs zurückgegriffen, sondern durch das physische Eindringen in Unternehmensgebäude das Ziel erreicht. Häufig sind es Mitarbeiter, die vertrauliche Informationen stehlen, da sie bereits den notwendigen Zugang zu den Daten besitzen.

Erpressung

Obwohl die Erpressung aufgrund der eingesetzten Methoden auch als Hacker­angriff gewertet werden könnte, ergibt eine Differenzierung Sinn. Erpressungsfälle durch Kryptotrojaner sind eines der häufigsten Schadenszenarien für kleinere und mittelständische Unternehmen. Außerdem sind auch Erpressungsfälle denkbar, bei denen sensible Daten gestohlen wurden und ein Lösegeld gefordert wird, damit sie nicht veröffentlicht oder weiterverkauft werden.

Ihre Cyberversicherung sollte zumindet folgende Schäden abdecken:

Cyber-Kosten:

  • Soforthilfe und Forensik-Kosten (Kosten der Ursachenermittlung, Benachrichtigungskosten und Callcenter-Leistung)
  • Krisenkommunikation / PR-Maßnahmen
  • Systemverbesserungen nach einer Cyber-Attacke
  • Aufwendungen vor Eintritt des Versicherungsfalls

Cyber-Drittschäden (Haftpflicht):

  • Befriedigung oder Abwehr von Ansprüchen Dritter
  • Rechtswidrige elektronische Kommunikation
  • Ansprüche der E-Payment-Serviceprovider
  • Vertragsstrafe wegen der Verletzung von Geheimhaltungspflichten und Datenschutzvereinbarungen
  • Vertragliche Schadenersatzansprüche
  • Vertragliche Haftpflicht bei Datenverarbeitung durch Dritte
  • Rechtsverteidigungskosten

Cyber-Eigenschäden:

  • Betriebsunterbrechung
  • Betriebsunterbrechung durch Ausfall von Dienstleister (optional)
  • Mehrkosten
  • Wiederherstellung von Daten (auch Entfernen der Schadsoftware)
  • Cyber-Diebstahl: elektronischer Zahlungsverkehr, fehlerhafter Versand von Waren, Telefon-Mehrkosten/erhöhte Nutzungsentgelte
  • Cyber-Erpressung
  • Entschädigung mit Strafcharakter/Bußgeld
  • Ersatz-IT-Hardware
  • Cyber-Betrug