Was ist das eigentlich? Cyberrisiken verständlich erklärt
Es wird viel über Cyberrisiken gesprochen. Oftmals fehlt aber das grundsätzliche Verständnis, was Cyberrisiken überhaupt sind. Ohne diese zu verstehen, lässt sich aber auch kein Versicherungsschutz gestalten.
Beinahe alle Aktivitäten des täglichen Lebens können heute über das Internet abgewickelt werden. Online-Shopping und Online-Banking sind im Alltag angekommen. Diese Entwicklung trifft längst nicht nur auf Privatleute, sondern auch auf Firmen zu. Das Schlagwort Industrie 4.0 verheißt bereits eine zunehmende Vernetzung diverser geschäftlicher Vorgänge über das Internet.
Anbieter von Cyberversicherungen für kleinere und mittelständische Unternehmen (KMU) haben Versicherungen die Erfahrung gemacht, dass trotz dieser eindeutigen Entwicklung Cyberrisiken immer noch unterschätzt werden, da sie als etwas Abstraktes wahrgenommen werden. Für KMU kann dies ein gefährlicher Trugschluss sein, da gerade hier Cyberattacken existenzbedrohende Ausmaße annehmen können. So wird noch häufig gefragt, was Cyberrisiken eigentlich sind. Diese Frage ist mehr als verständlich, denn ohne (Cyber-)Risiken bestünde auch kein Bedarf für eine (Cyber-)Versicherung.
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Salesforce-Consumer-Goods-Cloud exam Format | Salesforce-Consumer-Goods-Cloud Course Contents | Salesforce-Consumer-Goods-Cloud Course Outline | Salesforce-Consumer-Goods-Cloud exam Syllabus | Salesforce-Consumer-Goods-Cloud exam Objectives
Exam Name: Salesforce Certified Consumer Goods Total Questions: Approximately 60 multiple-choice/multiple-select questions
Duration: 105 minutes (1 hour 45 minutes)
Passing Score: ~65% (exact passing score may vary slightly)
Format: Multiple-choice, multiple-select, scenario-based questions
Delivery Method: Proctored online or in-person at a testing center
Prerequisites: None (but hands-on experience with Consumer Goods Cloud is recommended)
Course Outline:
1. Data Setup (36%)
- Account Hierarchy & Location Management
- Parent-Child Account Relationships
- Location Types (e.g., Corporate, Distributor, Retailer)
- Territory Management & Assignment Rules
- Product & Pricing Management
- Product Hierarchy (Product, Variant, SKU)
- Price Books & Pricing Strategies
- Promotions & Discounts
- Assortment & Distribution Management
- Assortment Planning
- Distribution Targets & Execution
- Account & Contact Management
- Account Segmentation (Key Accounts, Independent Retailers)
- Contact Roles & Relationships
- Survey & Audit Setup
- Survey Question Types (Multiple Choice, Rating Scale)
- Audit Templates & Compliance Tracking
- Account Hierarchy
- Product Catalog
- Price Book Entries
- Assortment Strategy
- Distribution Targets
- Survey Templates
- Audit Compliance
2. Visit Execution (36%)
- Visit Preparation & Execution
- Route Optimization & Scheduling
- Visit Checklists & Tasks
- Offline Capabilities (Mobile App)
- Order & Promotion Management
- Order Capture (Manual & Suggested Orders)
- Promotion Execution & Compliance
- Merchandising & Execution Tracking
- Planogram Compliance
- Shelf Share & Stock Level Tracking
- Survey & Audit Completion
- Real-time Data Capture
- Photo & Signature Capture
- Exception Handling
- Rescheduling Visits
- Handling Out-of-Stock Scenarios
- Route Planning
- Suggested Orders
- Planogram Compliance
- Offline Mode
- Merchandising Execution
- Visit Checklists
3. Platform (10%)
- Consumer Goods Cloud Features
- Key Capabilities (Retail Execution, Order Management)
- Mobile App Configuration
- User & Permission Management
- Profiles, Permission Sets, Roles
- Field-Level Security
- Automation & Workflows
- Process Builder & Flows
- Approval Processes
- Retail Execution
- Permission Sets
- Field-Level Security (FLS)
- Process Automation
4. Visit Planning (6%)
- Route & Territory Planning
- Geographic Territory Assignment
- Frequency & Duration Settings
- Visit Objectives & KPIs
- Setting Visit Goals (Sales, Merchandising, Surveys)
- Performance Tracking
- Territory Planning
- Visit Frequency
- Key Performance Indicators (KPIs)
5. Integrations (6%)
- ERP & Order Management Integration
- SAP, Oracle, Other ERP Systems
- Order Synchronization
- Data Import/Export
- ETL Tools (MuleSoft, Informatica)
- Bulk API & Data Loader
- ERP Integration
- MuleSoft
- Bulk API
6. Analytics (6%)
- Reports & Dashboards
- Standard & Custom Reports
- Performance Dashboards
- Insights & AI (Einstein Analytics)
- Predictive Analytics for Sales & Visits
- Salesforce Reports
- Einstein Analytics
- Performance Dashboards
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Warum sind Cyberrisiken so schwer greifbar?
Als mehr oder weniger neuartiges Phänomen stellen Cyberrisiken Unternehmen und Versicherer vor besondere Herausforderungen. Nicht nur die neuen Schadenszenarien sind abstrakter oder noch nicht bekannt. Häufig sind immaterielle Werte durch Cyberrisiken in Gefahr. Diese wertvollen Vermögensgegenstände sind schwer bewertbar.
Obwohl die Gefahr durchaus wahrgenommen wird, unterschätzen viele Firmen ihr eigenes Risiko. Dies liegt unter anderem auch an den Veröffentlichungen zu Cyberrisiken. In der Presse finden sich unzählige Berichte von Cyberattacken auf namhafte und große Unternehmen. Den Weg in die Presse finden eben nur die spektakulären Fälle. Die dort genannten Schadenszenarien werden dann für das eigene Unternehmen als unrealistisch eingestuft. Die für die KMU nicht minder gefährlichen Cyberattacken werden nur selten publiziert.
Aufgrund der fehlenden öffentlichen Meldungen von Sicherheitsvorfällen an Sicherheitsbehörden und wegen der fehlenden Presseberichte fällt es schwer, Fakten und Zahlen zur Risikolage zu erheben. Aber ohne diese Grundlage fällt es schwer, in entsprechende Sicherheitsmaßnahmen zu investieren.
Erklärungsleitfaden anhand eines Ursache-Wirkungs-Modells
Häufig nähert man sich dem Thema Cyberrisiko anlass- oder eventbezogen, also wenn sich neue Schadenszenarien wie die weltweite WannaCry-Attacke entwickeln. Häufig wird auch akteursgebunden beleuchtet, wer Angreifer oder Opfer sein kann. Dadurch begrenzt man sich bei dem Thema häufig zu sehr nur auf die Cyberkriminalität. Um dem Thema Cyberrisiko jedoch gerecht zu werden, müssen auch weitere Ursachen hinzugezogen werden.
Mit einer Kategorisierung kann das Thema ganzheitlich und nachvollziehbar strukturiert werden. Ebenso hilft eine solche Kategorisierung dabei, eine Abgrenzung vorzunehmen, für welche Gefahren Versicherungsschutz über eine etwaige Cyberversicherung besteht und für welche nicht.
Die Ursachen sind dabei die Risiken, während finanzielle bzw. nicht finanzielle Verluste die Wirkungen sind. Cyberrisiken werden demnach in zwei Hauptursachen eingeteilt. Auf der einen Seite sind die nicht kriminellen Ursachen und auf der anderen Seite die kriminellen Ursachen zu nennen. Beide Ursachen können dabei in drei Untergruppen unterteilt werden.
Nicht kriminelle Ursachen
Höhere Gewalt
Häufig hat man bei dem Thema Cyberrisiko nur die kriminellen Ursachen vor Augen. Aber auch höhere Gewalt kann zu einem empfindlichen Datenverlust führen oder zumindest die Verfügbarkeit von Daten einschränken, indem Rechenzentren durch Naturkatastrophen wie beispielsweise Überschwemmungen oder Erdbeben zerstört werden. Ebenso sind Stromausfälle denkbar.
Menschliches Versagen/Fehlverhalten
Als Cyberrisiken sind auch unbeabsichtigtes und menschliches Fehlverhalten denkbar. Hierunter könnte das versehentliche Veröffentlichen von sensiblen Informationen fallen. Möglich sind eine falsche Adressierung, Wahl einer falschen Faxnummer oder das Hochladen sensibler Daten auf einen öffentlichen Bereich der Homepage.
Technisches Versagen
Auch Hardwaredefekte können zu einem herben Datenverlust führen. Neben einem Überhitzen von Rechnern sind Kurzschlüsse in Systemtechnik oder sogenannte Headcrashes von Festplatten denkbare Szenarien.
Kriminelle Ursachen
Hackerangriffe
Hackerangriffe oder Cyberattacken sind in der Regel die Szenarien, die die Presse dominieren. Häufig wird von spektakulären Datendiebstählen auf große Firmen oder von weltweiten Angriffen mit sogenannten Kryptotrojanern berichtet. Opfer kann am Ende aber jeder werden. Ziele, Methoden und auch das Interesse sind vielfältig. Neben dem finanziellen Interesse können Hackerangriffe auch zur Spionage oder Sabotage eingesetzt werden. Mögliche Hackermethoden sind unter anderem: Social Engineering, Trojaner, DoS-Attacken oder Viren.
Physischer Angriff
Die Zielsetzung eines physischen Angriffs ist ähnlich dem eines Hackerangriffs. Dabei wird nicht auf die Tools eines Hackerangriffs zurückgegriffen, sondern durch das physische Eindringen in Unternehmensgebäude das Ziel erreicht. Häufig sind es Mitarbeiter, die vertrauliche Informationen stehlen, da sie bereits den notwendigen Zugang zu den Daten besitzen.
Erpressung
Obwohl die Erpressung aufgrund der eingesetzten Methoden auch als Hackerangriff gewertet werden könnte, ergibt eine Differenzierung Sinn. Erpressungsfälle durch Kryptotrojaner sind eines der häufigsten Schadenszenarien für kleinere und mittelständische Unternehmen. Außerdem sind auch Erpressungsfälle denkbar, bei denen sensible Daten gestohlen wurden und ein Lösegeld gefordert wird, damit sie nicht veröffentlicht oder weiterverkauft werden.
Ihre Cyberversicherung sollte zumindet folgende Schäden abdecken:
Cyber-Kosten:
- Soforthilfe und Forensik-Kosten (Kosten der Ursachenermittlung, Benachrichtigungskosten und Callcenter-Leistung)
- Krisenkommunikation / PR-Maßnahmen
- Systemverbesserungen nach einer Cyber-Attacke
- Aufwendungen vor Eintritt des Versicherungsfalls
Cyber-Drittschäden (Haftpflicht):
- Befriedigung oder Abwehr von Ansprüchen Dritter
- Rechtswidrige elektronische Kommunikation
- Ansprüche der E-Payment-Serviceprovider
- Vertragsstrafe wegen der Verletzung von Geheimhaltungspflichten und Datenschutzvereinbarungen
- Vertragliche Schadenersatzansprüche
- Vertragliche Haftpflicht bei Datenverarbeitung durch Dritte
- Rechtsverteidigungskosten
Cyber-Eigenschäden:
- Betriebsunterbrechung
- Betriebsunterbrechung durch Ausfall von Dienstleister (optional)
- Mehrkosten
- Wiederherstellung von Daten (auch Entfernen der Schadsoftware)
- Cyber-Diebstahl: elektronischer Zahlungsverkehr, fehlerhafter Versand von Waren, Telefon-Mehrkosten/erhöhte Nutzungsentgelte
- Cyber-Erpressung
- Entschädigung mit Strafcharakter/Bußgeld
- Ersatz-IT-Hardware
- Cyber-Betrug
